sydney startup hub

From Start-up to Scale-up: Funding Solutions Tailored for Entrepreneurs

Launching a start-up is an exciting endeavor, but as entrepreneurs strive to grow their businesses, they often face one major challenge: securing adequate funding. Traditional financing options may not always be accessible or suitable for start-ups or small to medium businesses (SMEs), leading entrepreneurs to seek alternative funding solutions that satisfy their unique needs. 

In this blog, OptiPay explores financing solutions, with a particular focus on invoice financing, that can assist entrepreneurs in transitioning from start-up to scale-up.

Traditional Funding Solutions:

Traditional funding avenues, such as bank loans and venture capital investments, often present hurdles for early-stage start-ups. Entrepreneurs may lack the necessary collateral, credit history, or track record to qualify for business loans. 

Venture Capital (VC) funding, on the other hand, is highly competitive and typically demands a significant equity stake in the business. In addition, the eligibility criteria for VC favors businesses who capitalize on mainstream innovation that have mass, global scale potential. VC’s are focused on discovering the next unicorn and, generally, do not view all innovation as equal. 

Alternative Financing Solutions:


Many founders begin their entrepreneurial journey by bootstrapping, which involves self-funding the business using personal savings or revenue generated from early sales. While bootstrapping provides control and flexibility, it may not sustain long-term growth or support large-scale expansion. 

Angel Investors:

Angel investors are individuals who provide capital to start-ups or small businesses in exchange for equity or convertible debt. Along with financial support, angel investors often bring industry expertise and valuable connections to the table. Engaging with angel investors can be a strategic move, especially when seeking mentorship and guidance. However, similar to VC funding, angel investment can be difficult to secure and cannot be relied upon as a sole funding strategy. 


Crowdfunding platforms enable entrepreneurs to raise funds from a large pool of individuals who contribute small amounts. This method not only generates capital but also validates the business concept and builds a community of supporters. Crowdfunding campaigns require compelling pitches and effective marketing to attract potential backers. 

There are three types of crowdfunding; donation based, reward based and equity based. Aside from equity crowdfunding, you can crowdfund without diluting your business and selling equity. This makes crowdfunding a viable alternate funding solution that can be leveraged at any point in a business’ life cycle. 

Grants and Government Programs:

Entrepreneurs can explore grants and government programs aimed at supporting start-ups or small businesses. These initiatives often focus on specific sectors, innovation, or environmental and social impact. Researching and applying for relevant grants can provide much-needed financial assistance and access to additional resources. Do note, securing a grant can be timely and the process from application to acceptance may take a few months. 

Invoice Financing:

One financing solution that has gained popularity in recent years is invoice financing. It offers a unique way for entrepreneurs to access working capital based on their outstanding invoices. Here’s how it works:

Understanding Invoice Financing

Invoice financing involves leveraging unpaid invoices as collateral to secure immediate cash flow. Instead of waiting for customers or stakeholders to pay their invoices, entrepreneurs can sell them to a third-party finance provider, known as a factor (like OptiPay), at a discounted rate. The factor advances a percentage of the invoice value upfront, typically ranging from 70% to 90%.

Benefits of Invoice Financing

  1. Improved Cash Flow: Invoice financing allows entrepreneurs to access capital tied up in unpaid invoices, providing a steady and consistent cash flow to support ongoing operations and expansion.  
  2. Faster Payments: Instead of waiting for stakeholders to pay invoices on their usual terms, entrepreneurs receive immediate payment from their financial service provider, reducing the risk of late or non-payments. Thus, eliminating missed growth opportunities caused by poor cash flow. 

iii. Flexibility: Invoice financing is adaptable and can be used on a recurring or ad hoc basis, depending on the entrepreneur’s needs. It can be particularly useful when facing unexpected expenses or seasonal fluctuations in cash flow.

  1. No Debt Accumulation: Unlike traditional loans, invoice financing does not create debt on the balance sheet since it involves the sale of invoices rather than borrowing against them.

Eligibility and Considerations

Entrepreneurs looking to leverage invoice financing should consider the following factors:

  1. Business Stability: Factors often require businesses to demonstrate a certain level of stability and longevity before considering their invoices for financing. 
  2. Customer Creditworthiness: The creditworthiness of the entrepreneur’s customers plays a crucial role in invoice financing. Factors assess the likelihood of invoice payment by examining the customers’ financial stability.

As entrepreneurs navigate the journey from start-up to scale-up, securing appropriate funding is crucial for sustainable growth and success. The most feasible, ideal method of funding will vary depending on the stage of growth a start-up is experiencing. As the start-up landscape in Australia changes, alternate funding solutions continue to gain popularity. By exploring and utilizing these financing solutions, entrepreneurs can fuel their growth, drive innovation, and achieve their aspirations of scaling their businesses to new heights.

Click here to learn how OptiPay can help you achieve your growth ambitions.

Share This Story

5 Tips for Smooth Invoicing

Invoicing is a small but crucial step in the process of supplying a business customer with your goods or services, but unfortunately it is one

Read More

On the lookout to improve your business finances?

Stay ahead, sign up to the Optipay Finance Newsletter.

OptiPay Cash Flow Finder